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Antonia Cummins

Posts: 1
Joined on November 13th, 2018
Research SEM Keyword
by Antonia Cummins on November 13th, 2018

Paid Search Engine Marketing (SEM) is one of the most cost-effective marketing channels. But the fact is that many companies' marketers don't pay much attention to it, and there is often a lack of research or over-reliance on service providers in keyword placement and bidding strategies. In fact, different industries and different companies, behind the keyword selection strategy, often have huge differences in effects. Marketers need to master which keywords really drive customer conversion, which keywords are most attractive to users, and which keywords are It's important but it's optional. In addition, spend energy on researching potential keywords that do not include a brand name but promote conversion.


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