citiCite
FORUMS PHOTOS GROUPS EVENTS WIKI
CREATE ACCOUNT | LOGIN
Mueller Community (change)
Forums
You are NOT logged in.
RSS

Expert Panels for Product Development and Improvement
All of the following posts have been contributed by citiCite members.
Viewing 1 to 10 of 11 posts ( 1 2 Next Last )
Page Header Image
Forum Navigation

Recent Forum Posts

Upcoming Events
Sorry, but there are no upcoming events.

No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
Expert Panels for Product Development and Improvement
by Digital Zone on March 5th, 2021

Marketers and engineers usually have the necessity for comments from customers that goes deeper and into greater detail than the conventional satisfaction survey or new service concept tests among a random number of product users. What's needed is the kind of expert feedback, from an "early adopter" number of product category users, that could help the marketer and engineer to see beyond just the next incremental change and to a whole new version of something that provides it a distinct competitive advantage. In addition, such an early adopter expert panel group may also help to generate entire new service categories.

Geoffrey Moore's Crossing the Chasm, is just a classic book on marketing high technology products. Inside he defines "early adopters," or "visionaries," as "that rare breed of those who have the insight to complement an emerging technology to a strategic opportunity, the temperament to translate that insight into a high-visibility, high-risk project, and the charisma to have the others of the organization to purchase into that project." Oftentimes these people are the mavens, or salespeople, or combination thereof, described in The Tipping Point, by Malcolm Gladwell. Most of us know these people. The are the people who, back school, or at our work, seem to also have the most recent cool gadget and who're on the surface of the latest technology, and who, importantly, know very well what its potential is. acheter des abonnés They understand the bigger picture of what technology can perform to produce our lives easier and/or more fun. They're intellectually curious, love using new technology, and specifically, like to work things out and making something are better and be more useful. Inside our work we see these people in pretty much every high-tech focus group we conduct, and they're wonderful. They care greatly about technology, they're passionate about it, and they provide lots of thought about how technology could be improved to produce it more helpful for people.

These early adopters, or visionaries, then, are exactly the kinds of individuals who provides marketers and product developers a wealth of outstanding information with which to greatly help them develop products. Expert panels are a great tool for keeping your products current and ahead of the competition. Expert panels are a group of those who have decided to be "on call" for the client company to offer expert feedback and opinions on current products, new service prototypes, strategic product direction (i.e., new markets for current products) and big picture "pie in the sky" brainstorming on new service concepts. Using these outside experts, a business will help assure so it keeps pushing its technology forward and stays ahead of the competition.

It used to be that these expert panels could be brought together in-person, in an emphasis group type setting. This is often and often remains done, but with the web and social media tools, expert panels may now be recruited and brought together much easier and frequently, online. The idea of "purposed online communities" (POC's), a new trend in the mixing of social media and marketing research, is a wonderful tool for developing and using expert panels. POC's are online panels recruited by the business, with the objective of periodically initiating a conversation about specific topics the business needs to have feedback on.

While POC's can't be employed for various types of research because of the nature of the participants (typically they are only made up of current customers) and the fact that you can't implement a targeted traditional survey, it can work nicely being an expert panel tool, as you can draw in a sizable quantity of experts quickly and cheaply, and generate a lot of interaction and brainstorming-type discussions about specific topics. Essentially, these act as loose focus groups, being fully a bit less guided than a focus group session, but nevertheless with some general guidance from the web moderator. Thus, as in an emphasis group, the info gathered is directional (vs. definitive, as in a survey), yet can yield a wealth of informational gems. The exact same could be the case if you should be conducting a professional panel in person.

Given the newest ability via the web of companies to quickly and inexpensively develop expert panels, which can help them gain and keep a competitive edge, it has become clear that this can be a research tool that all companies, large and small, cannot afford never to be employing.

 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
먹튀폴리스
by Digital Zone on March 10th, 2021

It is my first visit to your blog, and I am very impressed with the articles that you serve. Give adequate knowledge for me. Thank you for sharing useful material. I will be back for the more great post. 먹튀폴리스
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
defensive driving in texas
by Digital Zone on March 10th, 2021

Attractive, post. I just stumbled upon your weblog and wanted to say that I have liked browsing your blog posts. After all, I will surely subscribe to your feed, and I hope you will write again soon! defensive driving in texas
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
rodeo belt buckles
by Digital Zone on March 10th, 2021

Thank you for sharing a bunch of this quality contents, I have bookmarked your blog. Please also explore advice from my site. I will be back for more quality contents. rodeo belt buckles
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
deck builder austin tx
by Digital Zone on March 10th, 2021

All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks deck builder austin tx
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
shipping container rentals
by Digital Zone on March 10th, 2021

I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. shipping container rentals
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
acheter des followers instagram
by Digital Zone on March 10th, 2021

Thank you so much as you have been willing to share information with us. We will forever admire all you have done here because you have made my work as easy as ABC. acheter des followers instagram
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
leadership coach
by Digital Zone on March 10th, 2021

Thanks for the blog filled with so many information. Stopping by your blog helped me to get what I was looking for. Now my task has become as easy as ABC. leadership coach
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
deck company
by Digital Zone on March 10th, 2021

Today, I was just browsing along and came upon your blog. Just wanted to say good blog and this article helped me a lot, due to which I have found exactly I was looking. deck company
 
No Image Available
Digital Zone


Posts: 580
Joined on November 1st, 2020
security for small businesses in austin tx
by Digital Zone on March 10th, 2021

We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. security for small businesses in austin tx
 
Elect Kevin Ludlow for State Rep!
Pro-LGBT Rights, Pro-Pot, Pro-Net Neutrality, Anti-TSA, Anti-NSA. Support Kevin Ludlow for the TX House of Representatives District 46
Doug Gorton Professional Painting
Interior & Exterior Painting, Fence & Deck Staining, Hand Wash Houses, Screens, & Solar Panels
(512) 799-8384
PromiseLand Learning Center
MOMS!! Mother's Day Out Program starts Aug 15! Register by June 30. Near Mueller. Also offering full-time care, 6 weeks-5 years.
512-220-6381
view more ads »
1 2 Next Last
© 2005 - 2012 cityCore, LLC   |   terms   |   privacy